Weeknotes, 3rd December 2021

Gaz Aston
2 min readDec 6, 2021

What happened?

Beth and Ming did a great job of facilitating an internal discussion on the branding of our GovPress offer.

Beth and Ming, doing their thing

I was reminded of just how versatile spreadsheets are 💚 This week I’ve used them to:

  • expose team scheduling decisions that live on internal dxw systems to several teams within Ofsted
  • get a visual representation of how balanced the content in various sections of our progression framework content is
  • start a roadmap for delivery of said framework
  • make sure we’re getting the most out of a contract — for dxw and our client–with some simple forecasting

What did I think about?

I believe there’s an inflection point in most designer’s careers when they shift their focus from the how—tools, methodologies and processes—to the why; what is the reason for me to be here? What am I trying to change? How can I be better? etc… and the thing I observe most frequently in folks during this phase is how they’ll strive to simplify their practice. They strip down their toolkit. They have a clearer definition of who they are and what they do. And it’s this renewed clarity that helps them become more effective 💪

I’ve been reflecting on the reason for specialisms in design teams. For me a big part of it is about reducing uncertainty–for us and our clients–about who is responsible for what; for keeping communities of practice with a large overlap of interests at a manageable size; and keeping associated team meetings manageable and interesting for everyone in attendance.

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Gaz Aston

Experienced design leadership and consultancy for digital service teams.